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At London Ivy, our mission is to provide exceptional, salon-quality hair care to elevate your wash day routine. We are passionate about celebrating and embracing the natural beauty of textured hair. We invite you to embrace your unique hair journey and experience the ultimate in hydration, shine, and definition. Join us as we celebrate and empower every strand, bringing out the best in your natural hair whether it's kinky, coily, curly, or wavy.

Refreshing and balancing toner being held for display in a bathroom
  • Instant 10/10

    The hold and definition this gel gives you is like no other. From the beautiful smell, to the texture and consistency and moisture, this gel is everything your curls need. [...] your curls will thank you.


    Coils and Curls Gel 
  • No more frizzzzzz

    Leave in treatment is perfect for people with thick hair and lots of fly aways after a blow dry. Helps keep hair calm with out feeling greasy! Love it


    Tidal Wave Leave-in 
  • The best hair moisture spray

    I use the spray in the morning to relieve my hair. It feels so good, and there's no residue. It, although, smells good even though it has peppermint in it. Thank you for such a superb product.

    -Randy G.

    Coconut Aloe Refresher 

Simple: 5 Steps or less!

"i wanted to create a brand that embraces simple beauty rituals to empower and celebrate your unique beauty. Our mission is to help you achieve healthy, hydrated curls and skin. Using only the highest quality natural and organic ingredients, we deliver high-performance salon quality results.

- Monique London, founder of London Ivy